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We helped Morgan Stanley challenge space equity - the first all-female spacewalk was rescheduled because there weren’t enough spacesuits to fit female astronauts.
Our Goal
Deepen Morgan Stanley's leadership in the space economy and create conversation around equal access to space.
Challenger Thinking
While other brands may have spread the messaging around the lack of female-sized spacesuits, we used our media budget to build the prototype for one.
We partnered with CNN’s Brand Studio, Courageous, to spotlight inclusive space exploration by unveiling this new spacesuit – for humankind.
The Access I was designed to better meet the needs of female astronauts, putting a spotlight on the brand’s commitment to making financial services accessible to all.
Results
In October 2022, the countdown culminated in a big reveal of the Access I, with the ability for visitors to project images of themselves in the Access I above Times Square. Visitors walked away with awareness of the importance of space inclusivity and Morgan Stanley’s role in creating a future of accessibility for all.
+7
%
Brand awareness
+19
%
Brand favorability
+18
%
Brand consideration