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Possibility Place
The corner shop isn’t the first place you’d expect to find mind blowing creative inspiration. But with Pinterest, It’s Possible.
Our Goal
Pinterest, the original home of inspiration - a hub of online ideas for fashion, beauty, home decor and more!
Even with half a billion Pinners accessing the internet’s most positive social network the brand faced a challenge - how to convert users from planning one-off big life moments, into everyday visitors who use Pinterest to power-up their day-to-day creativity?
Our Challenger Thinking
Introducing Possibility Place, a two-day corner shop, beauty bar and DIY store pop-up in London’s Covent Garden, bringing the outlandish beauty, food and home inspiration found online into the world of the familiar. Possibility Place brought the Pinterest user experience to life in a reimagination of the British high-street, melding the ordinary with the extraordinary, inviting users to unlock the magic of the everyday, where Pinterest met reality.
This exciting pop-up provided the perfect platform for visitors to discover Pinterest’s new ‘It’s Possible’ brand campaign through a real-life activation.
Results
This exciting pop-up provided the perfect platform for visitors to discover Pinterest’s new ‘It’s Possible’ brand campaign through a real-life activation.
+7000
Sign-ups
1200+
Visitors
+13
%
Personal Relevance